When you hear “Ginsu,” you might think of the infomercials from the 1980s: cutting through cans and the gimmicks that came with them. This is a new generation of Ginsu. We’ve re-imagined the brand with a focus on superior quality, craftsmanship, and performance. Want to learn more about us? Visit the Our Story page and see what makes Ginsu, Ginsu.
Chef-Level Quality, Accessible Pricing
Over a thousand years of craftsmanship have inspired the final form of the Ginsu Katana collections, with blades that are built to stand the test of time. These knives feature high-quality steel from Japan – a steel with high corrosion resistance and durability. Each blade completes a rigorous quality assurance process, and is tested and retested to ensure it meets the distinction and caliber of GINSU. Just when you thought you couldn't afford chef level quality, in comes Ginsu Katana! These knives deliver the quality and feel that discerning home cooks demand.
We invite you to put these knives to the test in your own kitchen.
Professional chefs and dedicated home cooks will value the high quality Japanese craftsmanship and task-specific design of each knife. Designed with precision and purpose, each knife is crafted to excel in a specific task. There are four amazing collections to find the ideal match for your kitchen needs: Origins, Traditions, Heritage, and Legacy.
Award-Winning Excellence
The Ginsu Katana Legacy Santoku Knife has been selected as a Good Housekeeping 2026 Kitchen Award Winner, validating our commitment to creating curated works for the home chef to enhance their culinary art.
At the end of the day, great cooking is about more than the tools, it’s about the moments created around them. We’re proud to be a part of kitchens where meals are shared, skills are learned, and traditions take shape. If you’d like to learn more about who we are and what inspires the knives we create, we invite you to connect with us on social media to get to know us better.